WVU Childrens' Hospital Annual Report

In designing the Annual Report for the hospital, I found that it was important for parents to be able to find an extra caring tone because of how scary it is to have a sick child. We serve a large rural population that may also be suspect of hospitals in general. I emphasized the desire to have kids return as quickly as possible to their important life of play by inserting lots of real photos—no posed studio shots. I also incorporated the insight/imagination common thread between doctors and their small patients by making "faces" from medical apparatus and stuff from a child's world. I broke the grid to show that the medical staff can color outside the lines to give the best care. Finally, I took photographs of doctors outside their office to show them as real people.